About us
Our company was founded in 1933 by Willi Basler in Zofingen. In the 1970s, the company moved to Buchs in the canton of Aargau. Since 1985 we have been part of the Berlac company based in Sissach near Basel.
In 2011, the globally active Berlac Group was formed, specializing in the development and manufacture of sophisticated, high-quality solutions for surface coating and coloring plastics for various industries and applications.
OUR VISION
We are the world’s leading specialist in the field of road markings and in the production of coating materials for road safety. In order to survive in this demanding field, we will continue to focus on innovation, flexibility and close, trusting cooperation with our customers.
OUR GOALS
We want to offer the greatest possible protection and best safety with our high-quality products. Our goal is to create real, sustainable added value for our customers with our products. We are not satisfied with what already exists, but continuously optimize our products and processes – especially with regard to their sustainability.
BASLER FOR SURE
With us you have an uncomplicated, reliable and flexible partner at your side. For sure.
OUR UNIQUE SELLING PROPOSITIONS
FLEXIBLE SOLUTIONS
We listen closely to you so that we can develop and produce the perfect solution for you.
GLOBAL NETWORK
Rooted in Switzerland, at home on five continents – thanks to our service and expert network of the globally active Berlac Group.
INNOVATIVE STRENGTH
Standing still means going backwards: That’s why we move forward every day – with innovative ideas and individual solutions for our customers.
SUSTAINABILITY
We think and act sustainably: in development, in production, in sales, in purchasing, in logistics, in administration.
QUALITY
Quality is exactly what makes us the leader in our industry: Yesterday. Today. And in the future.
EXPERIENCE
Successful for over 90 years: Because we know our customers. Because we know the requirements for our products.
QUALITY, ENVIRONMENTAL PROTECTION AND OCCUPATIONAL SAFETY
High-quality raw materials, innovative solutions and modern production guarantee first-class quality of our products.
The safety of our employees and the protection of the environment are concrete requirements for our daily work. It goes without saying that we comply with all statutory occupational health and safety requirements and all environmental regulations.
We are certified according to ISO 9001:2015 and ISO 14001:2015.
